Social Media and Content Coordinator

Preferred Qualifications 

• Bachelor’s degree in communications, marketing, journalism, or a related field, or equivalent practical experience.
• 2 years of experience (including internships, campus roles, or freelance work) in content, marketing, communications, and social media.
• Excellent writing, proofreading, and organizational skills with strong attention to detail.
• Experience in a school or nonprofit environment.

Skills and tools

• Familiarity with content creation tools (Canva strongly preferred; basic Adobe).
• Basic photography and editing skills (cropping, resizing, light adjustments).
• Knowledge working with Google Workspace.
• Experience with social scheduling and insights tools (Meta Business Suite or similar).
• Comfort working in a CMS and following a publishing workflow.

• Ability to learn new tools and systems quickly
• Basic understanding of SEO, AIO, and GEO, and accessibility best practices.
• Familiarity with email platforms (Constant Contact, Blackbaud, or similar).
• Experience with Blackbaud.

Essential Duties and Responsibilities

Content creation and publishing

• Create and publish content across key communication channels.
• Write and edit clear, audience-friendly copy for social media posts, local newspapers, and web pages.
• Capture and curate photography and short-form video that reflects campus life and supports storytelling.
• Maintain an organized digital asset library (photos, videos, graphics, copy) with consistent naming and storage practices.
• Ensure content aligns with school mission, school brand standards, privacy expectations, and audience needs. 

Social media management

• Manage day-to-day posting across current channels (Facebook, Instagram, LinkedIn, YouTube, as applicable).
• Build and maintain a simple content calendar in coordination with Advancement and other school partners.
• Monitor comments and messages, escalate questions when needed, and support a positive online community presence.
• Stay informed about trends and platform updates, and suggest practical, mission-aligned strategies to enhance reach and engagement. 
• Lead strategy and content calendar management.

• Prepare and send the weekly announcements and other community emails as assigned.
• Maintain a clean workflow for incoming submissions, deadlines, approvals, and final proofing.
• Partner with colleagues to draft and distribute time-sensitive communications to internal and external audiences.

Analytics and continuous improvement

• Track communications performance using basic channel analytics (website, email, social).
• Create monthly or quarterly reports that summarize what performed well, what we learned, and what we will adjust.
• Use data to improve content effectiveness over time (subject lines, post formats, timing, calls to action).

Collaboration and project support

• Work collaboratively with Advancement partners and school leadership to identify story opportunities and content priorities.
• Help develop and maintain easy-to-follow guidelines for submitting stories, photos, and announcements.
• Provide occasional on-site support at events to capture content and promote school stories.

• Communicate effectively with all school stakeholders.
• Support the school and its mission.
• Perform other duties as assigned by and in support of the Director of Advancement and Head of School.